Frayr joined eftec as a researcher in October 2024, supporting the team across all service areas and business development work through literature reviews, data analysis, and report writing.

Frayr holds an MSc in Environmental Economics and Environmental Management from the University of York and a Bachelor’s in Economics from Nottingham Trent University. Frayr also completed an internship in sustainable futures at the University of York working to identify, report on, and encourage the implementation of environmental and sustainability themes throughout the curriculum of all subjects provided by the university.